Customer-Driven Sustainability Strategy
At GM, strengthening our company while serving our customers and building better communities through improved mobility defines our approach to sustainability. Personal mobility means freedom. It means economic advancement. It means connected families and communities. It also means a world of safer and smarter vehicles — cars, trucks and crossovers that use less fuel; that have less environmental impact; and that are programmed to help drivers avoid accidents and reduce congestion.
With much of our foundational work and alignment now complete, we are focused on further integrating sustainability into our business through GM’s Purpose and Values. In particular, our work will be driven by GM’s five corporate strategic priorities:
- Earn Customers for Life
- Grow our Brands
- Lead in Technology and Innovation
- Drive Core Efficiencies
- Culture to Win
We aspire to serve customers and improve communities with a “zero” impact mindset. And our work will be grounded in our values, with the customer as our compass to guide decisions, with strong and transparent stakeholder relationships, and with excellence as our standard.